The various products offered to consumers are all the same, in terms of both function and appearance, all the same. That phrase from Philip Kotler, one professor of marketing in the world.
How a brand can be recognized as a whole and be able to build a strong emotional bond with consumers, is a large and very important question to answer. Seeing a market full of competition where each product with different functions together mimic each other, let alone the things we can offer to attract attention and amaze consumers?
How a brand can appear as the first choice of many competitor brands in the minds of consumers? One of the answers of the above questions is a sensory branding, the branding process that touches consumers through the five senses that humans have.
Through sensory branding, a brand has more value that can transform a commodity product that had become a very strong brand, which can stand alone as a whole compared to competitors’ products.
Competence of sensory branding is understanding the importance of a brand can build a deeper and more sensitive, that is through the senses and emotions. Branding is done by Singapore Airlines is also similar to other airlines, through visual and graphics such as logos and color consistent. On the other hand, Singapore Airlines began lifting consumers experience higher than other airlines.
They greet you with a friendly and always well dressed. They provide a warm towel to the passengers while waiting for the plane getting ready to fly. The whole flight attendants also use the same perfume, Stefan Floridian Waters, a perfume that has been patented and must be used by all cabin crew of Singapore Airlines.
Similar (aviation services) but not identical (all given stimulus is very different than other airlines). Do you remember the scent of BreadTalk bakery? Every time you log bakery, you do not just see so much bread on display in front of your eyes. You also smell the fragrance of fresh-baked bread. The fragrance is not from the bread you see, but it comes from the air freshener that is placed in the store. That sensory branding.
You will always remember that BreadTalk bakery is one that is very fragrant and through the stimulus, also provoked emotions through the sense of smell, which in turn could encourage you to buy the bread. Similar to (sell bread) but not the same (given BreadTalk experience than other bakeries).
Challenges in conducting sensory branding is to imagine a broader and more detailed on how a person interacts and accept new experiences with your brand, and also applying existing ideas to strengthen the emotional side at every interaction.
When communication and visual identity are generally only touch the senses of sight and hearing, the entire stimulus can be enhanced by integrating the three other senses that it sends a stronger emotional message to the consumer and multi-applications all point interactions. The product you are offering is similar, but not identical experiences with other products.
So, you are planning to calculate your financial capital? Congratulations! So, you are ultimately planning to do a business? Welcome to the world of business. After you are sure you have understood your business, it’s time to chalk out your financial capital. You can do it yourself or with the assistance of a professional.
The biggest things in your business are the financial capital and the funding – the capital and the capitalist. Money and from where it would come to your way? These two are the most serious for your business. Often if your business is very small, you invest from your bank account; but if it is bigger than that? Getting financial capital and the funding for your startup company is no child’s play. Neither is it an impossible task. The first step is to calculate financial capital.
So, calculate your financial capital before you approach any organization for funding your business. Do not get disappointed to hear ‘no’ and ‘sorry’. Don’t rejoice to hear any sum of amount. Keep trying until you hear ‘sounds good’. It will be tougher if your financial capital is not convincing. Here are the organizations and people you can approach for funding your business:
Banks can supply you funding aligned with security, if they find your Financial capital convincing. Banks will make query about your financial capital and the kind of funding (or loan) you want to run this business (but don’t feel very timid if you have no moderate financial capital). They will also want to find out – your reliability, your permanent address, why you wish for that kind of funding or bank-loan and about your scheme to return it. Try to convince them about your secured financial capital and the kind of funding you think necessary. Show them that you have excellent plans for returning the funding provided by the bank.
Another alternative is to find a venture capitalist. Though they don’t provide neutral funding, but you certainly find funding if they are asked for partnership business. They are entrepreneurs whose trade is to give funding and get extra financial capitals or profits out of those funding.
Do you think you can go about it? Great! Get going. That’s the way the world goes. Remember, don’t be too rigid with your chalked out financial capital. As you actually proceed in business, you have to accommodate many funding capital sources to get fund. The calculation of financial capitals is there to help you, not to prevent you.
Calculating financial capital specifically helps in price setting for your product. You must consider your competitors’ prices, understand what price the buyers do not mind forking out, whether the price is profitable for everyone in the chain, which involves the manufacturer (if you are the manufacturer), wholesaler, and retailer. So, understand the minute details of your financial capital as required. And best of luck. Your next step is to get funding. So, look positive and be ready to dig up the bucks!
JAKARTA – PT Carrefour Indonesia claim to object to the government’s plan to raise electricity tariff (TDL) by 15 percent next year. This is because it influences the survival of the business.
“We as a retail associations oppose this plan. Raise TDL mean lower purchasing power due to power up, might be all the stuff up and hyperinflation. This is why we are asking the government to review the. Electricity itself is a major component in the retail sector,” said Head of Public Affairs Carrefour Satria Hamid.
According to Knight, with an increase of approximately 15 electric power next year, their operating costs will rise about 10 percent. This is because the burden of the cost of electricity occupies approximately 30 percent of operating costs. Even so, he would not raise the price of the product.
“The price of the product from the supplier, not us,” he added simply.
With the increase in operating expenses of approximately 10 percent, the Satria predict, particularly in the Carrefour retail business will reduce turnover.
“It may be eroded by approximately five percent,” he concluded.
A Good Digital Payment Ecosystem: Characteristics and Recommendations
A good digital payment ecosystem is one that enables financial inclusion, an ecosystem that allows all citizens to participate in the growth and development trajectory of the economy.
The key stakeholders in the digital payment scenario are numerous – internet service providers, payment system operators, technology providers, mobile network operators, banks and retailers form the actual players in the market. The digital transaction system allows banks to increase their customer base with lower costs and risks. According to Booz Allen estimates, banks can reduce cash logistics by 10% through use of cashless payment transactions. Telecom and internet service providers gain by increasing customer retention, higher revenues through value added services etc. Retailers and service providers benefit through fast access to a larger base of customers, better payment collections etc. There is a synergy between the digital world and the financial world that needs to be exploited successfully to give the final benefit to the consumer. However, at the same time the government and regulators of banking, telecommunications, payment systems, competition issues, anti-money laundering, all form the environment in which the digital payments business model functions.
Given that the business of digital transactions is new and unfamiliar, governments and regulators tend to be cautious about allowing innovations that may disrupt financial stability of the economy. As has been emphasized in the previous sections of this paper, while on one hand financial inclusion is the stated objective of governments, and new technology has been widely accepted as a tool for financial inclusion, regulatory and supervisory concerns have inhibited the development of digital payments in many countries, including India. For a new product market to develop, it is important that the enabling environment be one which blends legal and regulatory openness and certainty – openness will allow innovation to flourish while certainty will give confidence to entrepreneurs to make investments. Thus the markets which develop fastest are those which are in environments that are moving towards greater openness and greater certainty. The most crucial issue here is to ensure that the market remains open and competitive for entrepreneurs to take up new business models. The key characteristics have been mentioned and discussed at various points in the preceding sections. These are:
1. Ensure entry by ensuring a high degree of inclusiveness in types of service providers, ensuring a level playing field, and also ensure that both large and small players can enter the industry.
Inclusiveness: Both banking and non-banking entities should be encouraged to enter the industry.
The basic concerns of regulators in the financial sphere revolve around (i) maintaining financial stability, (ii) raising economic efficiency, (iii) increasing access to financial services, (iv) ensuring financial integrity, and (v) ensuring consumer protection, and (vi) ensure rapid accessibility of such services for the masses with heterogeneous requirements.
Given the focus of financial regulators to ensure financial stability, it is but natural for them to have a bank focus. But, disruption to financial stability deals with systemically important payment systems, and not retail payment systems, especially of micro-magnitude. This distinctiveness of retail and micro-amounts should be well understood to avoid stifling innovation that has the potential to help the masses of the country. Consequently there is no need to limit this industry only to the banks.
According to the Bank of International Settlements, one of the main objectives of payment regulation is to address those legal and regulatory barriers to market development and innovation. It is for the RBI and other regulators to work towards this end, so that the potential of technology can be exploited to the full in meeting the goal of financial inclusion.
Level playing field: The close links between the network service providers and the consumer should not provide inordinate advantages to those companies at the cost of other players. For instance, currently the mobile phone is considered the most potent tool of financial inclusion. However the mobile industry is characterized by only a handful of operators both in India and abroad. Given the close links between the consumer and the mobile service provider and the tie-in of the consumer to the service provider, a monopolistic digital transaction industry would be a likely outcome if a level playing field is not created.
A digital-payment platform set up by the service provider should be open to other account holders within a specific agreed time period, and new entrants should be allowed to use existing payment infrastructures. Just as landline users can choose between different long distance providers, so too must regulation ensure that various financial service providers can access the user.
Large and small: The digital transaction eco system should involve, and not keep out, small firms.
Large firms should not derive undue advantage from regulatory prescriptions. This is important for many reasons. Take for example Micro-finance initiatives and how they can leverage the intra-communities ties for lowering cost of credit. Whether we have MFIs or bank correspondents, or private money-lenders, or NGOs, or other entities operating in small distinct communities, such entities need not be debarred from providing their services to their users through digital means.
Though certain prudential norms would be essential, they should not follow a one size fits all approach and, depending upon scale and scope of their operations, their regulatory requirements also need to be appropriately structured.
2. Ensure low cost access for the masses that is integrated with the economy.
Know Your Customer Norms: If digital transactions are to be truly transformational, it is important to bring unbanked customers into the fold of payment systems. KYC regulations put in to ensure financial integrity can hamper the growth of this market and hence affect the aim of financial inclusion.
According to RBI guidelines, mobile payment services to be offered by banks are not only restricted only to their customers, but also to those customers who are KYC/AML compliant. Since subscription to a mobile phone also involves identity checks, this is a duplication of effort and can given rise to inconsistencies in norms. Standardizing the system of compliance across digital and financial worlds will also help sharing of data and information. These may seem as small glitches now, but can appear as roadblocks later on retarding the goal of integrating the latest digital technology with financial services. Discussion on evolving systems is important to keep abreast of technological and market developments.
Integration: Facilitate a variety of services that are easy to integrate with all sectors of the economy.
In the digital transaction market, there is a significant coordination problem that arises due to the overlapping role of multiple regulators of banking, telecom and payment system supervisors, competition and agencies involved in monitoring activities of money laundering and fraud. The problem is compounded because of the dynamic nature of the industry and continuously evolving technology. This means that the regulators have to be flexible, be quick on the uptake to change when needed and deliver appropriate regulatory orders in a coordinated and consistent fashion.
3. Ensure that the system can serve heterogeneous requirements
Inherent flexibility: A one size fit all approach that is currently the practice in banking regulation needs to change to become more flexible and adapt to the different needs of the consumers at the bottom of the pyramid, who are a highly heterogeneous group. The terms ‘masses’ and ‘under-privileged’ are a highly heterogeneous segment. They include self-employed and unemployed, cultivators and land-less laborers, literate and illiterate, nuclear households and joint families, indeed the range is large. And so are the requirements.
Conclusion: Financial inclusion is recognized as a goal by all policy makers as the economic growth and development story will remain incomplete without participation by the poorest of the poor. Evolving technology has changed the landscape of the financial world as digital payments bring with them significant efficiencies. Further, with the fast adoption of mobile phones and spread of the networks, costs of making transactions have been significantly reduced. Experiences in other countries and modern technology shows that the future lies in involving non-bank institutions as intermediaries. While vigilance is justified when confronted with new, unfamiliar systems, stifling innovations and market developments through extreme caution will only retard the growth trajectory of the economy. The policy makers should therefore work towards providing an environment where all stakeholders can perform the functions they do best. An added problem in the digital payment space is that the overlapping roles of multiple regulators leads to coordination failure and this should be well understood by all policy makers. The need of the hour therefore is to work with clarity and consistency and speed up the process of moving towards greater openness and greater certainty in the digital payment sphere.
One of the founders of Facebook, Mark Zuckerberg, was thrown from dafar world’s 10 richest people in the field of technology or “the world’s 10 Richest technology billionaires”. Wealth of 28-year-old boy was greatly undermined by the decline in the value of Facebook shares.
Bloomberg reported, wealth Zuckerberg dropped 423 million U.S. dollars, because the company shares the world’s largest social media was down four percent to 20.04 dollars in New York. The value of shares was a record low of Facebook shares.
Zuckerberg wealth of current “live” 10.2 billion U.S. dollars.
Wealth value of approximately $ 400 million under James Goodnight, co-founder Cary, SAS software maker based in North Carolina, United States. Goodnight at position number 10 according to Bloomberg Billionaires Index.
Facebook shares have been sliding down 47 percent since the launch of the worth of its shares with a value of 38 dollars per share.
Zuckerberg’s wealth comes from owning 503.6 million shares of Facebook. The young man had other property in the form dlolar bentuh 150 million in cash and other liquid assets.
When a business Facebook is down, not so with Goodnight. 69-year-old grandfather has the largest software company in the world who earn 2.7 billion dollars, up 12 percent over last year.
Co-founder of Microsoft, Bill Gates, remains the richest person with a net worth of about 61.6 billion U.S. dollars.
“Stir the initial success of the business”
AGE increasingly advanced, and the time was fast. maybe flu, which we feel at this moment. Then, that we are not out of date, should the entrepreneur should be able to move quickly. More proactive, and take risks. Thus, we will be much easier to anticipate the possible emergence of a variety of business problems that may occur. Instead, behave as before, the only reactive and avoid risk.
I was reminded by Rupert Murdoch, who stepped quickly in business. At the other company bosses are still asleep, he was always the first caller to business negotiations. By moving quickly, he was able to make decisions more quickly and competitors. For Murdoch, moving slowly is theirs to lose. Such measures ml, I think the show, if Kim does not act and move, we wrestled business will now be difficult to move forward. Because, in essence, moving the initial success of our business.
In this context, I agree with Matthew I Kiernan, author of “The Commandments of the 21st Century Management” which says, that the business has been a paradigm shift. If, in the 20th century, we are more impressed by the business stable and predictable, but in the 21st century or in this third millennium, the changes tend to falter. Similarly, our business is based former size and scale, but now is more on speed and responsive leadership, if the first is mostly done from the top, now everybody did. So no wonder that in doing business in this third millennium, it is claimed to be more flexible, not rigid. Therefore, business travel is more driven by the vision and values, compared further is solely controlled and hierarchical rules. Moreover, if we had in the business always needs reassurance. but now Hams are more tolerant of ambiguity or have amtiguitas. As well as information about the business, which previously only for the helm, but now spread to all people. Thus, when this business is no longer rely on quantitative analysis, but rather on creativity and intuition. Without it, I think what we are doing today will be a lot of stuttering or sulk to forward. In fact, if we once believed, that their company be independent, but now it was difficult. Because, basically, these companies will mutually dependent on each other.
Paradigm shift in business in this millennium era, we will also invite, that used to only focus on internal organization, but now we should focus more on the competitive environment. and also vertical integration to virtual integration. Such as Amazon. com, the first virtual bookstore and biggest in cyberspace. Even. if used, we only compete for the market today, but now we are even more challenged to create a mediocre future. Therefore, we should no longer rely solely on sustainable competitive advantage, but it must constantly seek excellence.
I believe, with our sensitivity to those conditions, then we will be better prepared to face changing conditions, more open to new ideas. In fact, we will be more adept at taking a business opportunity, more willing to take risks. and of course will be better prepared for success. You dare to try?
It came as absolutely no surprise to me that so-called financial guru Wade Cook and his wife Laura were recently convicted of income tax evasion and sentenced to jail, according to an Associated Press report.
Wade Cook became really annoying some years ago by seeking to peddle his financial advice on his theory and accompanying books, tapes, seminars and associated crap to me and a lot of other unsuspecting potential investors.
Crap is the right choice of word as his financial advice has proven worthless. I never bought his stuff but thousands of other investors did.
Cook was nothing more or less than a cab driver who decided to get rich by preying on people looking for an easy solution to becoming rich.
He wrote three get-rich-quick books on his “meter-drop” theory of investing: Wall Street Money Machine, Wealth 101 and Business by the Bible. Is it not amazing how hucksters always want God to endorse their business, products and shenanigans?
Cook conducted hundreds of seminars in the 1990s on asset protection, stock market investing, real estate acquisition and avoidance of income tax.
He was so good at the avoidance of income tax issue that he will now spend more than 7 years in prison for income tax evasion by defrauding the Internal Revenue Service.
U. S. District Judge Thomas Zilly of the federal court in Seattle ordered Cook to pay $3.75 million in back taxes on roughly $9.5 million of underreported income generated by sales of Cook’s financial advice books, tapes and seminars.
It is one thing to render a financial judgment and another to collect it. It was not reported whether Cook ponied up the $3.75 million.
I do not know if Cook is penniless today, filed for personal bankruptcy, buried what money he had, placed his stash in a Swiss bank account or has millions in a petty cash account to pay his $3.75 million judgment for tax evasion.
I do know that he and his wife are dishonest, not to be trusted, will knowingly lie, cheat and steal to get ahead in this world, and know little about any kind of investing worth talking about. I knew all of that in the early 1990s when they started.
They apparently made millions selling their story to unsuspecting buyers and then not paying taxes on some of their revenue. Some pundits estimated Cook’s net worth at more than $200 million when he was flying high.
He was convicted in February 2007 for tax evasion, filing false returns and obstructing justice. The jury was deadlocked on all counts against his wife Laura who kept his books.
In May 2007 she pleaded guilty to obstruction of justice rather than face a new trial. She was sentenced to 1.5 years in prison. Laura Cook admitted that she created documents to evade taxes on income she and her husband received between 1998 and 2000.
The Associated Press reported that the Cooks said that they had loaned themselves money from a trust that was supposed to become a gift to the Church of Jesus Christ of Latter-day Saints.
Government lawyers said that the couple never intended to repay the money, thus it was taxable income rather than loans.
Cook’s lawyers argued that they were unable to repay the loans mostly because of the stock market collapse in 2001. Cook was apparently such a brilliant financial guru that he lost his fortune in a stock market collapse.
So much for Wade Cook’s theories on investing for profit and becoming rich in the process.
Cook shut down his operations in February 2003, a month after his publicly traded company-Wade Cook Financial Corporation of Tukwila (WA)-sought Chapter 11 bankruptcy protection.
Wade Cook and his wife Laura are only one of hundreds of hucksters who have traveled the country selling their crap (get-rich books, tapes and seminars) to unsuspecting investors.
Small businesses аrе οftеn іn need οf borrowing finance. Thеу need money fοr day tο day smooth functioning οf business. Sο іt wουld bе proper іf a specific loan іѕ carved out fοr such businesses. Small business loans аrе mаdе especially tο business people whο rυn small businesses. Through thеѕе loans аll requirements οf small business lіkе buying office furniture, raw material, equipments, аnd machinery οr pay salaries.
Keeping іn view thе repaying convenience аnd requirements οf a small business person, small business loans аrе available іn secured οr unsecured options. Secured small business loans аrе mаdе against thе borrower’s residential οr commercial property pledged аѕ collateral.
Under secured small business loans greater amount саn bе borrowed depending οn collateral value. Thеѕе loans аrе best known fοr lower interest rate. Fοr a deserving customer wіth gοοd credit history thе rate саn bе reduced further. Whаt іѕ more advantageous іѕ thаt thе business person саn repay thе loan conveniently іn 5 tο 30 years. Sο, lower rate аnd сhοісе οf repaying duration mаkеѕ thе loan more affordable fοr business person.
Unsecured small business loans аrе given without taking collateral frοm thе business person. Thеѕе loans аrе meant fοr smaller borrowings thаt depend οn circumstances οf thе borrower. Thе loan hаѕ tο bе repaid іn shorter duration οf 5 tο 15 years. Thіѕ means thе borrower саn gеt out οf thе loan early. Bυt interest rate οn unsecured small business loans wіll bе higher аnd mау gο further up fοr bаd credit history borrowers.
Those wіth less thаn perfect credit history аlѕο аrе аt ease іn taking small business loans іn both secured аnd unsecured options іf thеу саn prove a gοοd business income. Sο, even іf thе business person hаѕ multiple credit problems such аѕ late payments, arrears, defaults, CCJs οr IVAs, still thе loan іѕ well within thеіr reach.
Bе ready tο produce аll business related documents tο thе lender. Tеll thе lender thаt уουr business іѕ іn a gοοd position οf generating sufficient earnings shortly wіth thе hеlр οf thе loan.
It wουld bе better іf уου avail small business loans frοm online lenders аѕ thеу hаνе competitive rate business loans аѕ compared tο higher rates οf banks аnd financial institutions.
In the midst of a recession when you lose your job or think you might be on the verge of getting a pink slip, you might have a thought about being self-employed. Some folks are so inclined to act on such thoughts, but what type of business would you start and how do you know it will succeed?
Perhaps this is why many turn to franchising as a vehicle to own their own business. In a recession franchises are not completely immune, although they do fair much better than independent small businesses in the middle of the storm. One franchise category that our Think Tank identified seems to be rather recession proof.
They say there is nothing guaranteed in life except for death and taxes and so, why not look there for your next franchise opportunity. If you do not see yourself running a funeral home, maybe a tax and finance service might be the ticket. Recently, we interviewed a successful Jackson Hewitt franchisee, Bob Bradach in California.
While other businesses were laying-off their workers in the area, Bob was adding more employees to meet demand. How does Bob do it? Well, he tells us he stays involved in the community and that he picked a solid industry to participate in. Finally, he said he picked one of the top tax preparation and finance service franchises; Jackson Hewitt.
Turns out Mr. Bradach also joined his franchisor’s National Advisory Council and is the epitome of a team player. This just goes to show you that even in a recession there is opportunity in chaos, and franchising just may be where your next opportunity is waiting. Think on this.
Gold’s Gym provides Franchise / business opportunity in Indonesia in Fitness / Gym Industry. Gold’s Gym founded in Venice, California and now already have some branches in Indonesia.
Gold’s Gym has been providing fitness results since original location opened in 1965 in Venice, California. The premier gym for serious fitness and Southern California’s fitness enthusiasts, Venice gym quickly became known as “The Mecca of Bodybuilding” and received international acclaim in 1977 when it was featured in the movie Pumping Iron.
In just four amazing decades, Gold’s Gym has become the largest co-ed gym chain in the world, boasting more than 600 facilities in 42 states and 27 countries, including Indonesia.
It is the gym of preference for amateur and pro athletes, fitness and beauty conscience entertainment industry professionals, and every day people committed to their health and the quality of their lives. With now more than 3 million members worldwide, Gold’s Gym’s unmatched experience and expertise continues to change lives by helping people from all walks of life achieve their fitness potential.
What Gold’s Gym Offers
– Nutrition Center and Guidance
– Pro Shop
– Cardio Equipment
– Group Exercise Rooms
– Child Care
– Women Only Area
– Tanning Rooms
– Cardio Cinema
– Personal Training
– Group Training
– Senior Fitness Classes
– Strength Training
– Locker Rooms
– Classic Gold’s Area
– Juice Bar
– Chiropractic, Rehab and Massage Centers
– Sauna, Steam room
As a Gold’s Gym franchisee, you benefit from the support of a successful international company with over 40 years of experience. Gold’s Gym has developed and invested in proven systems and resources to help you build and maintain a premium facility. As part of the franchise program, Gold’s Gym give you the structure, tools and resources to help you with all of your needs.